A few months ago, a promotional sales customer of mine (We’ll call her Sally) sent over a design to digitize for her customer for an event they were having. If you’re in the industry, you know the minute they say the word “event”, you have a rock solid deadline. Artwork was sent over and discussed […]
Think back. You’re at the embroidery show or in the sales office looking at purchasing your first embroidery machine and software. You’ve done your homework on the internet checking different software capabilities and machine options. The sales person is telling you how profitable and easy the embroidery business is and you’re nervous because this is […]
In Part I of Let’s Talk Lettering, we talked about keyboard lettering, when we use it and some of its limitations. In part II we’re discussing how we charge and talking about text with your customers. Charging for Lettering Jobs: Many shops charge per name when doing a list of personalizations such as right chest […]
Let’s talk lettering – Part I Every embroidery software, from the simplest home software to the most expensive commercial software, has a lettering function of some kind. In the past, the quality of the keyboard embroidered letters has varied amongst these as has the functionality of the softwares to manipulate and edit them. These days, […]
There will be times when a customer decides they want a left chest size version of the jacket back they just had digitized (or vice versa) and you will have to explain to them why it will have to be redigitized. It’s hard for a customer to understand since to them, we’re just pushing computer […]
We all know there’s a right way and a wrong way to do things, however relative that may be, but what happens when a customer brings in a previously embroidered garment which frankly, was clearly digitized incorrectly? This is fairly common and frequently the customer doesn’t realize and is unaware of how much better their […]
So we’ve talked about customers coming in with designs not belonging to them but what about the issue of who owns the designs, the actual stitch files, which were digitized legally? Large stock design companies have designs you can purchase online, such as Dakota Collectibles, to use to embroider goods. When you purchase a design […]
Every digitizer and embroiderer faces this from time to time. Let’s talk about copyright. Do we or don’t we digitize or produce a design we know doesn’t belong to the person asking for it? The correct answer is “no”. Webster’s defines copyright as: the exclusive legal right to reproduce, publish, sell, or distribute the matter […]
Pathing is one of the most important elements to master in the process of digitizing. Quite simply, pathing means the order in which the design sews; what sews first and what sews second plus the progression of the design from first stitch to last. Efficient pathing is a design with the fewest trims possible and […]
Often, I get company logos that very clearly weren’t originally intended for embroidery, to digitize. When a company designs their logo, they rarely think the design through for all the mediums it will be used with and focus completely on what the design looks like in print. This is detrimental later, once all their letterhead […]
