I get it.....what?, you may say.... You're in a hurry, under a deadline. You have sourcing to do to find some chartreuse shirts that your customer wants along with some crazy 6-panel matching hats and you have to find, order, embroider and dropship for an event. The design needs to be digitized and approved before […]
Why is the first question always, "What is your price?" instead of "How long have you been doing this?" or "Do you have any referring customers?" This is a rhetorical question, of course. Businesses have to be careful, during tough economic times especially, price is important and a seemingly easy comparison. But, is it a […]
Have you ever turned down embroidering a baseball jersey job because the split-front design terrified you? What about sewing your clients logo around the bottom of a tablecloth for their upcoming show? Afraid you wouldn't be able to get the designs straight and lined up, especially multiple times? With a few pointers, you don't have […]
With the economy still “tender” and the industry trying to regroup this year, I’ve been getting more of what I call “fixer” designs. Stitch designs that came from somewhere else that have a production problem of some sort, and the customer wants me to fix the design so it’s usable because they don’t want to […]
As we bring in the new year, we usually reflect on the past one and are not able to resist comparison to previous years. I think it's safe to say, for most, 2009 didn't compare well to it's predecessors. Looking ahead is important and learning to flex and change with the times and situation of […]
This might be a bit on the rant side of the fence today but there’s something I just don’t get. After doing this for years and years, I still don’t understand what people don’t get about “You get what you pay for”. Now, granted, there are people who wouldn’t know good digitizing from bad, or […]
The current economic state of our world makes our industry a scary place to try and make a living right now. We, of course, don’t work in a “recession-proof” industry, not even close (that is if there are any recession-proof industries). If fact, when corporate belts are cinched tighter, the custom embroidered apparel, printed shirts, […]
For all you Embroiderers out there: With all that being said from the last post (Part I)...a look on the embroiderers side as to whether its better to use an outside digitizing company, hire an on-staff digitizer or learn the process yourself. The truth that no salesperson when you bought the digitizing software will tell […]
For all you Distributors out there: I was reading some posts on a popular promotional distributor industry message board site today and I keep coming across people who are looking for insight as to whether to use their embroiderer for digitizing along with production or to have their own outside source for digitizing. Of course, […]
Why does digitizing cost as much as it does? Many people out there think that digitizing for commercial embroidery is a scanned process where art is loaded, a few buttons are pushed and out pops (magically) a fully usable and perfectly running design. The honest truth is, the process is far more complicated than that. […]
